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1 personal marketing
1) марк. самомаркетинг, маркетинг самого себя* (деятельность человека по созданию, поддержанию или изменению отношения к себе другого человека или группы людей; обычно используется при поиске работы и включает: доведение информации о себе до потенциальных работодателей, представление себя как хорошего работника при контакте с потенциальным работодателем, закрепление о себе мнения как о квалифицированном специалисте после выхода на работу)See:2) марк. = direct marketing 1), -
2 personal marketing
Реклама: личный маркетинг, маркетинг самого себя, самомаркетинг -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 personal
personal ['pɜ:sənəl](a) (individual → experience, belief etc) personnel;∎ she tries to give her work a personal touch elle essaie de donner une touche personnelle à son travail;∎ my personal opinion is that he drowned personnellement, je crois qu'il s'est noyé;∎ you get more personal attention in small shops on s'occupe mieux de vous dans les petits magasins;∎ will you do me a personal favour? pourriez-vous m'accorder une faveur?(b) (in person) personnel;∎ under the personal supervision of the author supervisé personnellement par l'auteur;∎ the boss made a personal visit to the scene le patron est venu lui-même ou en personne sur les lieux;∎ we were expecting a personal appearance by the Prime Minister nous pensions que le Premier ministre ferait une apparition en personne;∎ personal callers welcome (sign) vente en gros et au détail(c) (private → message, letter) personnel;∎ personal and private (on letter) strictement confidentiel(d) (for one's own use) personnel;∎ to be careless about one's personal appearance négliger sa tenue;∎ this is for my personal use ceci est destiné à mon usage personnel(e) (intimate → feelings, reasons, life) personnel;∎ for personal reasons pour des raisons personnelles;∎ I'd like to see her on a personal matter je voudrais la voir pour des raisons personnelles;∎ just a few personal friends rien que quelques amis intimes(f) (offensive) désobligeant;∎ personal remark remarque f désobligeante;∎ there's no need to be so personal! ce n'est pas la peine de t'en prendre à moi!;∎ nothing personal! ne le prenez pas pour vous!, n'y voyez rien de personnel!;∎ it's nothing personal but… ça n'a rien de personnel mais…;∎ the discussion was getting rather personal la discussion prenait un tour un peu trop personnel∎ personal pronoun pronom m personnel2 noun►► personal accident insurance assurance f contre les accidents corporels;personal account Banking compte m personnel; Stock Exchange compte m de tiers; Accountancy compte m propre;familiar personal ad petite annonce□ f (pour rencontres);Finance personal allowance abattement m (sur l'impôt sur le revenu);Banking personal assets patrimoine m;Banking personal assets profile profil m patrimonial;personal assistant (of executive) assistant(e) m,f; (with secretarial duties) secrétaire mf de direction;personal belongings objets mpl personnels, affaires fpl;Sport personal best record m personnel;∎ he ran a personal best in the 200 m il a battu son propre record or record personnel sur 200 m;Telecommunications personal call appel m personnel ou privé;∎ is this a personal call? c'est personnel?;personal column petites annonces fpl (pour rencontres);∎ to put an ad in the personal column passer une petite annonce;Computing personal computer ordinateur m individuel ou personnel, PC m;personal computing informatique f individuelle;personal credit crédit m personnel;Computing personal digital assistant agenda m électronique de poche, assistant m numérique de poche;personal effects effets mpl personnels;personal estate biens mpl mobiliers personnels;personal foul (in basketball) faute f personnelle;Computing personal home page page f personnelle, page f perso;personal hygiene hygiène f corporelle;∎ he has a personal hygiene problem il ne doit pas se laver bien souvent;Banking personal identification number code m confidentiel (d'une carte bancaire);British Finance Personal Investment Authority = organisme chargé de surveiller les activités des conseillers financiers indépendants et de protéger les petits investisseurs;personal loan prêt m personnel, prêt m personnalisé;personal maid femme f de chambre;Marketing personal observation observation f en situation;personal organizer organiseur m; (electronic) agenda m électronique, organiseur m;Finance personal pension plan retraite f personnelle;personal possessions objets mpl personnels, affaires fpl;personal property biens mpl mobiliers personnels;Marketing personal selling ventes fpl personnelles;personal shopper acheteur(euse) m,f personnel(elle);personal stereo Walkman ® m, officially recommended term baladeur m;personal trainer entraîneur(euse) m,f personnel(elle);American personal watercraft scooter m des mers, jet-ski m;Banking personal withdrawal levée f de compte -
5 personal selling
Englisch-Deutsch Fachwörterbuch der Wirtschaft > personal selling
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6 personal observation
observationf en situation -
7 personal selling
ventes f pl personnelles -
8 personal
personnel(elle);INSURANCE personal accident insurance assurance f contre les accidents corporels;personal account BANKING compte m individuel; STOCK EXCHANGE compte de tiers; ACCOUNTANCY compte propre;personal assets patrimoine m;BANKING personal assets profile profil m patrimonial;personal assistant (of executive) assistant(e) m, f; (with secretarial duties) secrétaire m f de direction;COMPUTING personal computer ordinateur m individuel;COMPUTING personal computing informatique f individuelle;personal credit crédit m personnel;COMPUTING personal digital assistant agenda m électronique de poche, assistant m numérique de poche;personal effects effets m pl personnels;personal estate propriété f mobilière;BANKING personal identification number code m confidentiel (d'une carte bancaire); personal injury dommage m corporel;British Personal Investment Authority = organisme chargé de surveiller les activités des conseillers financiers indépendants et de protéger les petits investisseurs;personal legacy legs m particulier;BANKING personal loan prêt m personnel, prêt personnalisé;MARKETING personal observation observationf en situation;personal pension plan retraite f personnelle;personal property biens m personnels;MARKETING personal selling ventes f pl personnelles;BANKING personal withdrawals levées f de compte -
9 personal sale
торг. личная продажа (устное личное представление товара в ходе беседы с одним или несколькими покупателями; является как формой маркетинговых коммуникаций, так и средством прямого сбыта)Syn:See: -
10 Marketing Personal Relations
Chat: MPRУниверсальный русско-английский словарь > Marketing Personal Relations
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11 Personal Software Marketing
Универсальный русско-английский словарь > Personal Software Marketing
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12 direct marketing
марк. прямой маркетинг, директ-маркетинг, личный [персонализированный\] маркетинг (проведение маркетинговых исследований, продвижение и продажа товаров через создание и использование прямых связей между продавцом и потребителем; продавец или его агенты контактируют с потребителями путем личных встреч, обращений по телефону, по почте и т. д.)Syn:See:integrated direct marketing, direct marketing agency, request marketing, television marketing, direct mail marketing, catalogue marketing, telemarketing, database marketing, direct advertising, mass marketing, interactive marketing, action device, Farmer-to-Consumer Direct Marketing Act, ICC International Code of Direct Marketing, British Direct Marketing Association, Direct Marketing Association, Direct Marketing Educational Foundation, European Direct Marketing Association, Federation of European Direct Marketing, Caples award, personal sale
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прямой маркетинг: реклама товаров, направленная непосредственно на конкретных потенциальных клиентов.* * *. . Словарь экономических терминов .* * *продажа товаров непосредственно потребителям, а не розничным продавцам: выполнение заказов по почте, торговля путем прямой рассылки рекламы, «холодный про-звон», торговля по телефонным заказам, торговля путем обхода домов и т. д. -
13 person marketing
марк. маркетинг личности [отдельных лиц\], персональный маркетинг (деятельность по созданию, поддержанию или изменению отношения общественности к конкретным лицам; распространенные формы этой деятельности: маркетинг знаменитостей, маркетинг политических кандидатов, самомаркетинг)See: -
14 atención personal al cliente
(n.) = personal sellingEx. The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.* * *(n.) = personal sellingEx: The author explores the role of marketing in the information marketplace and the tools that can be employed in promotion: advertising; direct marketing; sales promotion; public relations and publicity; personal selling; and sponsorship.
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15 direct response marketing
марк. маркетинг прямого отклика, маркетинг прямого действия (маркетинговая деятельность, рассчитанная на быструю реакцию потребителей на маркетинговую акцию; напр., покупка товара непосредственно во время проведения маркетинговой акции при рекламе в месте продажи, при прямой продаже, заказ товара по почте или телефону после проведения маркетинговой акции)See:Англо-русский экономический словарь > direct response marketing
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16 door-to-door marketing
марк. квартирный маркетинг* (форма прямого маркетинга, при которой представители фирмы приходят домой к потенциальным клиентам и предлагают им купить определенный товар; для такой формы маркетинга характерно агрессивное поведение, т. е. торговый агент очень долго и настойчиво уговаривает потенциального клиента, убеждает его в необходимости приобретения данного товара)See:Англо-русский экономический словарь > door-to-door marketing
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17 résumé
сущ.1) эк. тр., амер. резюме (краткое описание профессионального опыта и способностей, направляемое потенциальному работодателю; как правило, не превышает одной машинописной страницы и составляется для конкретного работодателя; используется во всех областях кроме образования и медицины, где используется термин "curriculum vitae")winning résumé — выигрышное [успешное\] резюме
Begin your résumé with your name, address, and phone number. — Начните резюме с указания вашего имени, адреса и телефона.
You need to turn your CV into a U.S.-style résumé. — Вам нужно превратить ваше CV в американское резюме.
Syn:See:2) общ. заключение, краткое содержание, выводSyn:
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резюме: 1) краткое изложение биографии и трудового опыта человека, направляемое потенциальному работодателю; = curriculum vitae; 2) заключение, краткое содержание, вывод. -
18 личный маркетинг
Advertising: personal marketing -
19 маркетинг самого себя
Advertising: personal marketingУниверсальный русско-английский словарь > маркетинг самого себя
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20 самомаркетинг
Advertising: personal marketing
См. также в других словарях:
Personal (marketing mix) — Saltar a navegación, búsqueda El personal es un elemento de la Mezcla de mercadotecnia utilizado en el marketing de servicios. La importancia de las personas en el éxito de una prestación de servicios es evidente, especialmente si se considera:… … Wikipedia Español
Personal Branding — Der Begriff Personal Branding kommt aus dem Englischen und bedeutet sinngemäß die Person betreffende Markierung bzw. die Kennzeichnung einer Person als Marke oder etwas gekürzt die Markierung von Menschen. Eingängiger klingt jedoch der Ausdruck… … Deutsch Wikipedia
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